Why you need to get into podcasting
Podcasting has grown into a massively popular form of content over the last few years. If you are reading this, I would guess you listen to a podcast or two yourself and are thinking about getting into creating your own for your business.
Creating a business Podcast can be a fantastic way to interact with your audience and provide them with information they would never otherwise have known. It can be a way to involve your listeners in conversations and get to know you, and your business a lot more intimately.
Whatever your business goals are there is one thing you cannot ignore; the needs of your customers. But why stop at their needs? Why not feed their wants too?
We are curious creatures. We like to see behind the scenes, to peek behind the curtain, to understand the inner workings of things. Why do you think the show How It’s Made became so successful?
Your business podcast, informing your customers on the way things work and sharing your personal anecdotes along the way is a recipe for piquing your customer’s intrigue.
So how could a podcast help your business?
Creates an engaging channel between you and your audience. Podcasts are very popular and by creating one you have the chance to greatly improve engagement for your social media channels.
Allows your customers to get to know your business better by you sharing your personal experiences. A better relationship with the audience means better retention. Better retention means more business.
Gives your company a platform to educate and inform a wider audience. Podcasts come in an array of topics meaning you have a lot of freedom to choose your style. You can utilise your existing platforms to share your messages and help inform, educate, and provide value to your audience, making you a respected authority on your topics, and industry.
Ultimately with podcasts being as popular as they are it’s worth wondering how many people are not getting to know your company by you creating content they want to consume. Podcasts are popular, and by not making one, you’re missing out.